Chat bots – it’s easier than you think
This year, every Fortune 1000 business will add a chatbot to their tech and marketing stack, and consumers will finally begin to understand the true potential of chatbots. Previously, chatbots have faced issues with functionality, usability, adoption, discoverability, and monetization. However, this year, messaging platforms will make their products so valuable they can’t be ignored. Bots offer instant access to a brand’s services and offerings, making them a perfect solution for businesses that are looking to reduce spending and increase automation in customer service. Smart brands will recognize the power of messaging and go a step beyond, using it for customer support by creating branded experiences that are enjoyable and entertaining. Think guided mazes, digital scavenger hunts, themed and personalized shopping suggestions, collaborations with friends, and more.
With chatbots you can create unique experiences for users at scale. There are no registration fees and our team is here to support you through the development and integration process. It’s becoming very clear that chatbots are here to stay, and for good reason. During last year alone, more than 30 000 branded chatbots hit the market. The impact has been so massive that businesses and marketers alike have already proclaimed this year as the year of the bot. As a new means of communicating with users and possible consumers, chatbots are able to interact with humans on a personal and engaging level, reminding potential customers of the type of brand-consumer connection they’ve been missing.
The rise of bots is due to an increasing usage of messenger apps, with research showing that over 77% of people have used a messaging app to communicate with businesses just last year. The need for a personal and instant response is driving consumers to connect with chatbots rather than with actual humans.
In 2020, we know messaging will make more gains on email as the primary communication tool in the workplace, and chatbots will find their place in the office as well. While Slack is experiencing insane growth, most large enterprises probably still haven’t considered them. Microsoft launched Teams, a direct Slack competitor/knockoff and other players like Facebook Workplace, Yammer, HipChat, and Skype for Business are all in the enterprise messaging mix as well. Much like the consumer space, these enterprise messaging platforms have been developing chatbot frameworks. This year, brand marketers will build experiences that complement workplace activities. For example, expect hospitality companies to build a chatbot that colleagues can use to book hotel rooms and airlines to launch a flight status search bot for employees to use when assisting customers.
There is no doubt chatbots will see explosive growth: Chatbots have truly begun claiming their stake as the new home screen. Now that many of the kinks have been worked out, chatbots can serve their role as an unparalleled advantage for B2C and B2B communications alike. While bots aren’t meant to replace humans, they can augment the consumer experience, ultimately bridging gaps between brands and customers in ways that have never been possible before.
If you want your personal or company chatbot in – contact us, we already have created a lot of bots.